FAQ

The contact details of our sales representatives for the Pilsen, Prague and Brno regions can be found on the main page. For purchases in other regions, our sales representatives will refer you to the relevant wholesale partner. If you are from Pilsen or its surroundings, you can pick up beer directly from the Pilsner brewery in our Gift Shop by prior arrangement.

Our beers are unfiltered and unpasteurized, which is why we provide a 4-month guarantee for most of them. Stronger beers can be stored for a longer period of time, but always check their best before dates. And ideally, store them in a cool dark place.

We offer our beer in kegs with a flach (“iron”) coupler with a volume of 15L and 30L, and also in disposable 10L kegs which use Barnie tapping equipment. It is also available in non-returnable 0.33L glass bottles with a crown cap and 0.5L cans. The bottles can be purchased in cardboard cartons (12x 0.33L) and also in returnable crates (24x 0.33L).

Bottled beer is normally available for purchase in the Pilsner Urquell Gift Shop and in the Beer Shop located in the Brewery Museum in Pilsen. Beer in kegs can be prepared for pick up by prior arrangement. Just contact us by phone, email or Facebook.

The deposit for a keg is CZK 1,000, for a plastic crate CZK 100.

Where people like to try interesting beers, whether it´s bistros, restaurants, cafés or tasting cellars cellars in Pilsen, Prague and Moravia.

In Prague you can find our beer in Čestr, Dva Kohouti, Domestique, Restaurace Kastrol, Letenské zahrádky, Areparna, Le Fakap, Fontána Střížkov, Diego Bar, Kavárna Klícka and Apress bar.

In Pilsen we regularly supply beer to the Beer Shop in the Brewery Museum and to the Gift Shop in the courtyard of the Pilsner Urquell Brewery, to the Na Spilce Pub, Prostě Bistro, Pivstro and Bistro Štipec in Riegrova Street.

In Moravia you can get Elektrárna beers at Spot and Nálevna pubs in Brno, Dock in Ostrava, Šumperk Beer Group, Imrvere in Frýdlant nad Ostravicí, Black Stuff and Pivnice Kateřinská in Olomouc and other establishments.

Yes, our light Czech lager Ventill and non-alcoholic beer Proovan. They both meet the legislative limit for foods labelled “gluten-free”, which is a gluten content of up to 20 mg/kg. These beers can therefore be consumed by people with celiac disease, gluten allergy and intolerance, as well as by people who exclude gluten from their diet for various reasons or who try to limit its consumption.

We do not rent out tap equipment, but we do cooperate with partners who offer this service and have our keg beer in their portfolio.

Pujcovnapipy.cz  | Plzeň  | 720 136 888

Pivní Maják  | Praha  | 602 226 154

Svět piva  | Brno  | 606 606 713

Pivotéka Hořký svět  | Třebíč  | 770 100 067

Pivotéka.cz  | Olomouc  | 601 130 330

Yes, Proud Brewery tour dates can be found on the website, where you can make reservations and purchase tickets online in advance. Alternatively, you can request a private tour for 15 people at reservations@asahibeer.cz.

The Proud Brewery project was launched under the auspices of Plzeňský Prazdroj, we are one company (same registration number). The experimental brewery serves as a place to experiment with beer in all its varieties – from light drinkable beers with a twist in taste for occasional beer drinkers, under the Proud brand, to beer specials for drinkers who enjoy new tastes, under the Elektrárna brand. Our goal is to brew excellent beer, experiment with beers of various styles, and share our experience with people in our field.

Plzeňský Prazdroj decided to use the Proud brand for a new type of Czech lager, intended for the increasing number of mainly younger adult consumers who are not typical beer drinkers and appreciate modern beverages with a lighter taste that are presented in a stylish way. This is actually a “new wave” in the Czech brewing industry. We continue to brew special beers in our experimental brewery under the Elektrárna brand.

The new lager was created in the Proud brewery, so it was decided to use the Proud brand. The vision to experiment with beer still continues, as does the goal of bringing attractive, modern, easily drinkable, light beers to a wider audience of consumers.

Proud is a filtered beer, for the production of which we do not have technological facilities in the Proud brewery. That is why we brew it in the Pilsner brewery. Among other reasons, the capacity of the experimental brewery would not be sufficient to cover the national demand.

Specials under the Elektrárna brand continue to be brewed in the experimental brewery. The Proud brand and its new lager are managed across the entire portfolio of Plzeňský Prazdroj beers. The team from the experimental brewery is also involved in the development of new products for the Proud brand, as it was in the development of the recipe for the new lager.

As part of Plzeňský Prazdroj, a.s., we honour the principles of business ethics and responsible communication. Our commitments in the areas of food safety, occupational safety, environmental protection and energy management are summarised in the IMS Policy.